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At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.Editor: Wang Xingtao and Wu DewangSource: Maotai Rong Media Center

The Wenchuang wine launched this time is innovatively designed around Santan Yinyue Scene and Broken Bridge Canxue Scene, with high-end atmosphere and unique design. Among them, the back of Maotai wine bottle is Ye Xiaoyan's painting and Gan Long's imperial calligraphy poem; The shape of the bottle cap is inspired by the lotus leaf on the West Lake, and the clear water on the top symbolizes the West Lake. The design of the built-in folding fan means "straight to the point (fan)" and seeks the effect of "pushing the window to see the lake". The overall design creates an elegant and humanistic sensory experience, and the combination of white and West Lake Blue presents an elegant and soft atmosphere.Maotai Group cooperates with Zhongda Group to produce and sell Maotai 1935 Xihu Wenchuang Liquor!Editor: Wang Xingtao and Wu Dewang

Text/Photo: Ren XuWang Dongling, a famous calligrapher and professor of China Academy of Fine Arts, gave Maotai the inscription "Shun Tian Jing Ren Ming Li Hou De". The short eight words condensed the brewing wisdom of generations of Maotai craftsmen and the persistent insistence of generations of Maotai people on excellent quality, and also endowed Wenchuang wine with richer artistic value and cultural connotation.Source: Maotai Rong Media Center